The Bill proposes the creation of a National Awareness Campaign on the importance of the compliance with the food duty in favor of minor daughters and sons.
To estimate the fiscal impact of the awareness campaign, the following previous campaigns were considered: “Línea 144 – Violencia de Género” (144 – Gender Violence Hotline), “De los chicos y las chicas #SomosResponsables” (From boys and girls #SomosResponsables) and “Argentina Unida contra las Violencias de Género” (Argentina United against Gender-Based Violence).
Under the assumption that the communication campaign provided for in the Bill is implemented with operational characteristics alike the advertising and communication campaigns analyzed, a fiscal cost of approximately ARS43 million per month is estimated. Assuming a three-month duration, the fiscal cost related to the Bill would amount to ARS129 million.